Beatriz is graduated in Design, has a Master in Advertising and two postgraduate degrees in Web Design & Development and in Consumer Psychology. During her Master’s thesis, her main object of investigation was the research reflection on the interception of disciplines related to the study of cognitive behavioural process and consumer profile, the analysis of mobile devices as an emerging technology associated with the evolution of digital software, the importance of mobile applications in small screens as a means of direct communication between brand and consumer, the transfer and introduction of elements associated with the videogame in these same applications, the ludic function as an open door to a more developed permissive marketing, from all she was able to present a possible new structure of the advertising message for the XXI century.
Presentation Title: A New User for iEra Devices.
Subject of study and investment by brands, small screens, in line with mobile applications, have been
an element of analysis in this very conception of marketing, advertising and communication
strategies by companies and brands in order optimize the use of mobile devices as well as the
structure of the advertising message regarding different interactive and complementary parts,
constituents in the communication process. This talk reflects the interception of disciplines related to
the study of cognitive behavioural process and consumer profile, the analysis of mobile devices as
an emerging technology associated with the evolution of digital software, the importance of mobile
applications in small screens as a means of direct communication between brand and consumer, the
transfer and introduction of elements associated with the videogame in these same applications, the
ludic function as an open door to a more developed permissive marketing, concluding with the
presentation of a possible new structure of the advertising message.
