Peter Berends is the User Experience Curriculum Lead and a Team Mentor for the Industry Partner and Entrepreneurial Projects with Digital Skills Academy. Since 2011, Peter has been working on digital experiences for start-ups, SMEs, international and multinational organisations in Europe and North America, optimising their user experience and lead generation. Prior to working with Digital Skills Academy, Peter worked with several organisations including Google and Web Summit as well as teaching in several educational institutions.
Title: 4 Things Your Business Website Should Have
Synopsis: When people set up a website for their business, they often look at what the competition does, or make some improvements on what they have been doing in the past. Even though this might offer somewhat of a step forward, there are proven strategies for creating a great business website. These strategies are based on the expectations and goals that your website’s visitors have. Creating a website that matches with these goals and expectations enables you to give website visitors a great experience, and to introduce, or sell, your product or service. These are the 4 things your website should have:
A clear explanation of your product or service
Recommendations and/or proof that it works
A goal website visitors should reach and a Call-To-Action towards this goal
The information visitors are looking for
