Martin is currently UX Design Lead in the Irish Fintech startup “Future Finance”. Previously he designed digital experiences for “Paddy Power Betfair”. His background includes 7 years design and leadership experience in a German digital agency. Leading numerous Finance projects and a design team, has resulted in his broad UX Design and Online Marketing expertise. Martin is dedicated to a user-centered, methodical and agile design approach. His speaker engagements have included German digital conferences as well as his hometown University.
Presentation title: Prototype first! -Then build a winning product.
Synopsis:
72% of new products fail to deliver on customer expectations. Why should you succeed then?
This talk will give you the guidance you Need.
● Know your customer! Don’t build on internal wisdom.
● You won’t get it right! In the first place…
● Forget technical excuses! Build a prototype.
● Validate early.
● Learn, iterate & fail fast.
● Build a product that succeeds.
